ANSA remained Italy's top media brand
in terms of reliability during the year of the COVID-19
pandemic, according to the Reuters Institute's Digital News
Report 2021, which was released on Wednesday.
ANSA came top of the table for brand-trust scores, getting 82%,
up from 80% last year.
Italy's top news agency was following by the SkyTg24 news
channel and financial daily Il Sole 24 Ore in the table.
ANSA's website was third in Italy for online reach, behind
Mediaset's TgCom24 and SkyTg24.
The report looks at news consumption in 46 markets around the
world.
"This year's survey finds evidence that some brands have
benefited from a desire for reliable information around the
pandemic - both in terms of higher reach, higher trust, and more
paying subscribers," said Professor Rasmus Nielsen, the director
of Reuters Institute for the Study of Journalism (RISJ). "While
the effects are uneven, do not apply to all brands or all
countries, and may not last after the crisis is over, these are
positive findings from publishers' point of view".
Photo. ANSA Editor-in-chief Luigi Contu.
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