Italian chocolate and sweet maker
Ferrero on Tuesday snapped up Burton's Biscuit Company of the
UK.
Ferrero will take over the six UK factories of Burton's, which
makes iconic biscuits like Maryland Cookies, Jammie Dodgers,
Wagon Wheels, Paterson's and Thomas Fudge's.
It is headquartered in St Alban's and its plants are based in
Blackpool, Dorset, Edinburgh, Livingston, Llantarnam and Isle of
Arran.
The business has a history in the British biscuit market dating
back to 1935, with a very strong heritage and brand awareness.
The British company employs around 2,000 people and generated a
turnover of over 275 million pounds in the last 12 months.
Ferrero bought it from the Ontario Teachers' Pension Plan Board
via an affiliate, the Belgian holding company CTH.
Ferrero said on its website: "Through this acquisition, the
Ferrero-related Company expects to enlarge the offer of products
in the sweet biscuits market, further to the previous
acquisitions of Biscuits Delacre, Kelsen Group and Fox's."
CTH is a Belgian Holding Company related to the Ferrero Group.
Ferrero Group and its related parties is the third player in the
worldwide chocolate confectionery market and the second one in
the sweet biscuits market.
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