Fendi celebrated its 90th
anniversary with a catwalk show at the Trevi Fountain in Rome on
Thursday evening, ahead of the opening of Altaroma fashion week
on Friday.
Forty top models including Kendall Jenner and Bella Hadid
presented the Maison's new autumn/winter collection inspired by
Nordic fairy tales to a select group of 200 guests, who could
also admire the recent restoration of the fountain funded by the
label with a contribution of 2.18 million euros.
The event was followed by a private dinner on the Pincio
Terrace of Villa Borghese with an exclusive and limited guest
list.
Fendi has also marked 90 years since the opening of its
first boutique in Via del Plebiscito with a book of photographs
entitled East of the sun and west of the moon, and with a free
exhibition at Palazzo della Civiltà from July 9-October 23 under
the title Fendi Roma: The Artisanas of Dreams.
Altaroma runs until July 11 and this year is presided by
Silvia Venturini Fendi.
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