Japan's Asahi makes 3bn-euro bid for Peroni, Grolsch (2)

Branbs being sold as part of InBev-SABMiller merger

(ANSA) - Tokyo, February 10 - Japanese beer producer Asahi has offered 400 billion euros (just over three billion euros) to buy Italian brand Peroni and Dutch brand Grolsch from SABMiller, the Nikkei business daily reported on Wednesday. Peroni and Grolsch are being sold as part of an asset sale arrangement planned by Anheuser-Busch InBev, which is taking over SABMiller, to ease regulatory authority concerns about the merger. If the deal goes through, it will be the biggest-ever foreign acquisition by a Japanese beer producer. "Addition of two European brands with a long history in the region would allow the company to broaden its overseas strategy, and provide new sales channels to market its signature Super Dry beer," Nikkei reported.


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