(People's Daily Online) - Beijing, June 12 - The number of
Latin American users of WeChat, known in Chinese as Weixin, saw
a 1000% increase in the first quarter over the same period of
last year, far exceeding the growth rate of competitor Whatsapp,
a survey shows.
According to market research company Global Networking
Index, Argentina, Brazil and Mexico witnessed fastest growth in
the number of WeChat users.
WeChat is a mobile text and voice messaging communication
app developed by Tencent, an Internet service company in China.
The number of users in Argentina, Brazil and Mexico
witnessed 835%, 1,108%, and 2,502% year-on-year growth
respectively at the first quarter.
Jason Mander, director of market trends research at Global
Networking Index, said that in the past 12 months, thanks to the
rapid growth, WeChat has established its important position in
the world of social networking media.
It predicted that at the beginning of 2015, there will be
another 90 million users.
The survey attributed the following two reasons to the
popularity of WeChat in Latin America: One is that the
popularity of smartphones and the Internet; the other is a large
number of Chinese enterprises investing in Latin America, which
allows local people to have the opportunities to contact with
Chinese people and became familiar with and willing to use
China's social software.
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