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Apps market worth 25.4 bn euros, 1.6% of Italian GDP

Expected to reach 40 billion in 2016

01 April, 18:14
Apps market worth 25.4 bn euros, 1.6% of Italian GDP (ANSA) - Rome, April 1 - In Italy, the total value of the market related to apps is worth 25.4 billion euros, equal to 1.6% of gross domestic product, a study released Tuesday said. According to the Polytechnic University of Milan, that value will shoot up to 40 billion euros in 2016, equalling 2.5% of GDP. High demand for smartphones and tablets "has enabled countless opportunities for businesses to forge mobile relationships with consumers and to automate and streamline their business," said Andrea Rangone, the coordinator of the Polytechnic's ICT Observatories technology project. "This market is expected to grow mainly from increased mobile commerce and mobile payments".

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