The Great Beauty 'most watched film in 10 years'
Average share 36.12%, nearly nine million viewers05 March, 12:41
Paolo Sorrentino's acclaimed Felliniesque picture of a jaded journalist surveying a decadent Rome had an average share of 36.12%, the channel said, luring an average 8.861 million viewers.
Some parts of the film saw over 12 million viewers tuning in, a share of over 40%.
The Great Beauty's first showing on Italian TV also created a Twitter boom with more than 700,000 tweets, rocketing it to the top of Italian trending topics. It was still 10th in Twitter trending Wednesday morning.