Ferrari tops list of most powerful brands
Logo of black prancing horse ranks 350 in terms of value18 February, 13:50
Ferrari's logo of the black prancing stallion came ahead of Coca Cola and the London-based financial services company PricewaterhouseCoopers respectively in second and third place, Google in fifth and Walt Disney in tenth on the consultancy's annual brand strength index.
The luxury motor vehicle brand is "instantly recognisable the world over, even where paved roads have yet to reach," said Brand Finance CEO David Haigh.
"Ferrari inspires more than just brand loyalty, more of a cultish, even quasi-religious devotion, its brand power is indisputable," he continued.
However the niche nature of its products put the Modenese car manufacturer in 350th place in terms of brand value, with a value of 4 billion dollars according to Brand Finance.