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Knock-off Italian food costs Italy 60 bn euros - Coldiretti

Italian farmers' group pleads for better labeling

07 February, 12:27
Knock-off Italian food costs Italy 60 bn euros - Coldiretti (ANSA) - Rome, February 7 - Food products passed off as Made in Italy is costing the Italian economy more than 60 billion euros in sales, a study by the farmers' group Coldiretti revealed at the Fieragricola in Verona on Friday.

Coldirettti also displayed examples of knock-off goods from different continents, including the traditional Christmas cake pandoro, made in Argentina; Venetian salami from Canada; asiago cheese produced in the United States; and Kressecco, a sparkling wine resembling Italian prosecco, from Germany.

The farmers' group also found a kit for making a knock off of parmigiano Reggiano cheese and Valpolicella wine. Coldiretti claimed there is a leap in the quality of international "agro-piracy" products that threaten icons of Italy's national cuisine. Coldiretti demanded universal labelling for the origins of foods on a national and European level, as called for by an Italian law passed last year but that the farmers' group claims has remained unenforced.