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Italy's Gucci celebrates 50 years in Japan with boutique

Flora-inspired design helps fashion house mark anniversary

03 February, 17:00
Italy's Gucci celebrates 50 years in Japan with boutique (ANSA) - Rome, February 3 - Fashion house Gucci is marking its 50th anniversary in Japan with a pledge to donate proceeds from the sale of its 'Flora' patterned scarf to a UNESCO scholarship fund.

Gucci opened its first boutique in Japan in 1964, with a boutique in Tokyo, but the relationship dates back to the 1940s when the design firm decided to import Japanese bamboo due to a shortage of raw materials in Europe in the post-war period.

Gucci craftsmen used curved Japanese bamboo in the handles of handbags that became known worldwide as the Bamboo Bag.

Other events will help Florence-based Gucci mark the anniversary during 2014, but its first announcement involves the unveiling of a small collection designed by Creative Director Frida Giannini, including handbags, clothing, scarves, shoes and jewelry inspired by the 'Flora' pattern, which made its debut in 1966.