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Italy's Umbria region to attend CMT Stuttgart tourism fair

With Steve McCurry's 'Sensational Umbria' show of 100 photos

13 January, 17:18
Italy's Umbria region to attend CMT Stuttgart tourism fair (ANSA) - Perugia, January 11 - The central Italian region of Umbria will be in attendance at the CMT Stuttgart international exhibition on caravaning, motor and tourism, which is ongoing in the German city through January 19.

In a special event on Thursday, the region known as Italy's "green heart" will present international tour operators and German media with the exhibition Sensational Umbria, made up of 100 images taken by award-winning American photographer Steve McCurry.

Commissioned by Umbrian authorities as part of their international marketing campaign for the region, the photos celebrate the treasures of Umbria's art history as well as its sublime landscapes and centuries-old traditions.

The show, which has toured New York and Assisi, opens in the Umbrian capital of Perugia on March 28.

Umbria director of tourism and promotion, Antonella Tiranti, will attend Thursday's event, which will be the first time the region takes part in an international trade fair under its new international marketing campaign. The event was co-marketed by the region, the Perugia chamber of commerce, Confindustria employers association, Confcommercio retail association, and Sviluppumbria, a company promoting the region's economic development.