Italy fetes 60 years of television
Rai's 1954 launch marked country's postwar coming of age03 January, 14:33
The show was followed by a televised news broadcast and, already, the "Domenica Sportiva" (Sporting Sunday) sportscast, which is still broadcast today. The channel's launch coincided with the 'Dolce Vita' boom years of postwar Italy, solidifying Italy's place as a technologically advanced country. Earlier attempts at launching TV were stymied by Fascist Italy's entrance in World War II. Today television remains the most popular source of media for Italians, and Rai is no longer the monopoly it once was, with competition from three-time premier Silvio Berlusconi's Mediaset empire and independent broadcaster La7.