Almost 70% of Italians ringing in new year at home
Prosecco, other domestic treats to thrive30 December, 11:31
More families are choosing traditional, cheaper Italian products over exotic foods: 81% of Italians will be eating lentils and 73% will consume pork sausage, up 9% over last year, while 5% will splurge on oysters and 4% on caviar, down 2% and 1% respectively. Spending on local, seasonal fruit is set to rise by 11% while estimated sales of out-of-season cherries and peaches will shed 1%. Almost nine in 10 Italians will imbibe Italian sparkling wine, while 11% said they prefer champagne. A vast majority of Italians also said they won't give up their traditional holiday cakes such as panettone (81%) and pandoro (78%).
Coldiretti December 2013 projections show Italian exports doing well this holiday season, with sales of wine, sparkling wine, grappa, liqueur, panettone, cheese, cold cuts and pasta topping a record 2.7 billion euros. The farmers' association sees sales increasing in various product categories, including Italian sparkling wine (+16%), panettone (+14%), wine (+8%), cold cuts (+5%), pasta (+4%) and cheese (+3%).