Prosecco production outpaces Champagne in volume
330 million bottles of prosecco vs. 300 million of champagne27 December, 19:25
A growing global thirst for Prosecco prompted makers to produce 330 million bottles in 2013 compared to French producers' 300 million bottles of Champagne.
"It is a trend that is growing stronger; and Italian bubbly in general sold twice as much as Champagne in China during the first six months of the year," commented Gianluca Bisol, who runs Prosecco-producer Bisol with his brother Desiderio.
Bisol's reference to sales success in China includes the many Italian sparkling wines in addition to Prosecco, which is made with the Charmat method in a specific region of northeastern Italy. Prosecco is a dry sparkling wine that is more economical than either Champagne or well-known classical method Italian rivals, like Franciacorta, largely because it undergoes secondary fermentation in stainless steel tanks rather than individual bottles, a less costly production process.