Italy's top food fair Cibus opens foreign markets
To take place in Parma in May 201430 October, 17:23
Among new initiatives to be launched at the next edition of Cibus is 'Cibus bollicine', a special section on Italian bubbly wine with tastings, workshops and an area dedicated to food-and-wine pairing.
'Cibus Land', another brand-new initiative, will take place in Parma's beautiful city centre where visitors will be able to savor food and wine by local producers while the city's Ducale Park will host stands of food companies interested in engaging directly with consumers by enticing them with aperitifs and finger food.
Next year's edition of Cibus will have a strong focus on retail, organizers said, with a workshop on promotion and distribution organized by the University of Parma and the Nielsen research institute including different sections on retail areas ranging from dairy to deli, typical regional and international products.
Special initiatives next May will also include 'Alma Caseus', a competition for cheese producers organized by cooking school ALMA, 'MicroMalto' and a section for small beer producers and 'Free From' focusing on gluten-free foods.
'CibusBio' will focus on Italian organic products.
Over 2,300 companies, mostly Italian, participated in the 2012 edition of Cibus.
Professional visitors were 63,000 - 13,000 from 90 different countries.
According to the latest data provided in September by food industry group Federalimentare, Italian food exports in 2013 increased 8.1% over the same period last year and were worth 26.7 billion euros.
In the first quarter of this year, for the first time, firms exporting foodstuffs overtook those producing exclusively for the domestic market.
The sector's turnover this year has so far totaled 133 billion euros, up 2.3% from the same period last year, according to the preliminary data released last month by Federalimentare.
Moreover, a study published earlier this year by the food industry group on 1,000 companies found that almost one in four producers - 23.2% - working in foreign markets provide 30% of total revenues for the sector.
The industry employs 405,000 people in Italy working for 6,250 small, medium-sized and big companies.
Overall in 2012 the total turnover of the Italian food industry reached 130 billion euros, up 2.3% from 2011 In 2012 exports totaled 28.4 billion euros with an 8% growth from 2011 - about 19% of the sector's total revenues.
Italy's top markets in 2013 remained Germany, France and the United States with a significant growth continuing across the Middle East and Asia.
In 2012, Italian food exports boomed in the Middle East - up 41.5% in the United Arab Emirates, 29.1% in Saudi Arabia and 38.5% in Turkey.
Italian food also sold well across Asian markets with exports to China up 20.6%, Japan 21.2% and Thailand 38.5%.