Italian Olympic Committee extends Armani deal to Rio 2016
Fashion icon started with London 2012 gig30 October, 15:07
The Italian Olympic Committee announced the extension of Armani's contract to 2016 on Wednesday, 100 days before the Winter Olympics in Sochi.
"Armani is the best calling card to spread the winning image of sporting Italy," said CONI chief Giovanni Malago'.
Armani landed the Olympic gig a year ahead of last year's London Games, the first time a top couture designer was chosen.
The track suit carried a practical feature - the Italian national anthem stitched into the cloth - as well as a stylised image of the Colosseum.
Italian teams, especially the soccer one, have been chided in the past for mouthing the words to the anthem and many Italians admit to not knowing the lyrics, which are not compulsory in school curriculums.
Armani is a popular choice among Hollywood celebrities and top athletes.
Soccer stars David Beckham and Cristiano Ronaldo and tennis champion Rafael Nadal are featured in the company's advertising campaigns.
Seventy-six-year-old Armani is the president and chief executive officer of the Armani Group, one of the world's leading fashion and lifestyle design houses.
It has a network of 500 retail stores in 46 countries worldwide.
photo: Italy's 2012 flagbearer, fencer Valentina Vezzali