Six Chinese tourism operators sample Umbrian luxury
Central region continues drive to attract Asian visitors29 October, 14:40
Luxury Umbrian style means, among other things, top-class wellness experiences, as well as excellent local wine and chocolate.
Accompanying the tourism operators is a famous blogger with more than 570,000 followers and a journalist from a national weekly.
"The promotional activity for the Chinese market that was launched last year continues thanks to a fruitful collaboration that ranges from tourism food safety, fashion and design sector training, to the protection of our cultural and environmental patrimony," said Umbrian Regional Tourism Councillor Fabrizio Bracco in a statement.
"We maintain that it is fundamental to offer a real experience with the creation of ad hoc packages in the region in which various points of excellence converge, knowing that the Chinese market is essential and strategic for our businesses," Bracco added.
The Umbrian programme for the Chinese guests includes ice cream at the Universita' dei Sapori (University of Flavours), the Eurochocolate festival, bicycle rides in Assisi, and the chance to see lace bracelets, vineyards in the area of Montefalco, truffles in Citta di Castello and the Marmore waterfall.
photo: the Marmore waterfall.