(ANSA) - Rome, September 26 - Italian activists and
politicians launched a boycott of products from Barilla, the
world's largest pasta producer, shortly after company president
Guido Barilla said Thursday he would never show gay families in
"We accept his invitation to not eat his pasta," said
Aurelio Mancuso, president of gay-rights group Equality Italia,
in response to Barilla's remarks that gays could eat another
pasta if they didn't like his message.
Barilla made his statements on the Italian morning radio
program La Zanzara.
By midday, the hashtag #boicottabarilla (boycottbarilla)
was trending on Twitter, thanks in part to outrage voiced by
some Italian politicians.
"Here we have another example of homophobia, Italian
style," said Alessandro Zan, an MP with the left-wing SEL party.
"I'm boycotting Barilla and I invite other MPs...to do the same.
I've already changed pasta brands. Barilla is terrible quality".
Barilla, whose company also has a large line of sauces and
other jarred foods, also had his supporters.
"Solidarity with Guido Barilla (amid these) attacks on
civil liberties," said Maria Rita Munizzi, president of the
Italian Parents Movement (Moige). "We appreciate the choice to
showcase his products with the natural family".
(photo: Guido Barilla)