Debuts highlight Milan fashion shows
Tod's, MSGM and Stella Jean keenly awaited18 September, 18:39
Another high-profile Milan first on the 22nd is MSGM's, one of the hottest new labels in Italy. Created in 2008 by Massimo Giorgetti, the brand's fresh style boomed in 2011 with the designer's re-interpretation of an icon - the Chanel jacket - funky take on street-style staples like the sweatshirt and mix of different patterns and eye-popping colours. Giorgetti will also be opening his first flagship store in Milan's trendy Brera district during fashion week.
And mixing patterns, colours and styles from around the globe has taken another emerging Italian designer, Stella Jean, to debut her spring collection at the Armani theatre on September 21. An official launching pad at the Milan shows already for up-and-coming designers like Andrea Incontri and Angelos Bratis, the Armani theatre will host Jean's unique mix of Western staples such as the Oxford shirt, wax prints and inspirations from around the globe. Raised in Rome by a Haitian mother and Italian father, Jean's style embodies the idea that fashion is made to break cultural barriers. Fausto Puglisi, whose creative take on Mediterranean arts officially launched him on the international scenario, is another member of the new generation of Italian designers in Milan. His fall 2013 collection for Emanuel Ungaro debuted in Paris after his appointment as creative director in September 2012, and was widely applauded for paying homage to the label's eponymous founder while forging a unique style.
Fay also features for the first time in Milan's official fashion calendar on Wednesday with the edgy designer duo Tommaso Aquilano and Roberto Rimondi. After two decades in Paris, Thursday will see the Milan comeback of Costume National's sleek minimalism in a move which designer Ennio Capasa said was aimed at helping Italy overcome its deepest and longest recession in over 20 years.
The first women's wear Agnona collection designed by Stefano Pilati will be presented on Wednesday. Italian men's wear brand Ermenegildo Zegna hired Pilati last September to breathe new life into its niche women's wear brand Agnona.
Pilati's eight-year stint at Yves Saint Laurent was especially successful for its best-selling accessories, in particular bags.
Milan regulars showcasing their spring 2014 women's wear collections on Wednesday will include Gucci, Luisa Beccaria, Alessandro Dell'Acqua's hot N21, and Alberta Ferretti. Max Mara, Blugirl, Andrea Incontri and Fendi will show collections on Thursday, followed by, among others, Prada, Just Cavalli and Francesco Scognamiglio.
Versace will star on the 20th, along with Blumarine, Emporio Armani, Antonio Marras, Sportmax, Etro, Iceberg, Les Copains, Trussardi. Bottega Veneta will follow on the 21st with the likes of Ermanno Scervino, Roberto Cavalli, Jil Sander, Gabriele Colangelo, Emilio Pucci and Moschino . Highlights on Sunday, September 22 will be Marni's artsy glamour, Missoni, Marco De Vincenzo and Salvatore Ferragamo. Milan fashion week will close on the 23rd with Italian fashion deacon Giorgio Armani and, among others, emerging talents Francesca Liberatore and Mauro Gasperi.