Gum maker fined for making tooth-health claims
Ads 'misleading', authority says02 September, 19:46
Perfetti was fined 180,000 euros for a series of ads proclaiming the tooth-protecting power of its products Vivident, Happydent, Daygum Protex and Mentos.
The authority said the ads were "misleading".
Perfetti issued a statement saying the information in the ads had been "correct".