Soccer: Juve favourites to land third straight scudetto
Conte spells out 10-point code ahead of season start23 August, 13:13
The Turin giants face Sampdoria in their debut Saturday on a high after thumping Lazio 4-0 in the Super Cup final last Sunday.
Coach Antonio Conte, who has steered Juve through their last two dominant seasons, is unfazed by Samp's two wins against his men last year.
The coach spelled out his 10-point rules to winning which, he said, "apply even more when your belly's full after two straight trophies".
They are: 1) the team always comes before the individual; 2) the hunger for victory must be fuelled every day; 3) trust the coach and always follow him; 4) training is the cornerstone of success; 5) live a healthy life; 6) on the field, always think of attacking; 7) speed of thought and legs; 8) put your heart into everything you do; 9 JUventus has a glorious history; respect the shirt; and 10) you must be aggressive but correct".
Juve's attacking force has been boosted by the arrival from Manchester City of Carlos 'the Apache' Tevez. Most pundits put AC Milan, spearheaded by Italy striker Mario Balotelli, as second favourites.
Milan start their campaign at Verona Saturday with Balotelli, pictured walking on water on the cover of Sports Illustrated this week, aiming to give the lie to Verona Mayor Flavio Tosi's claim he is a "provocateur" who deserves the abuse, often racist, he gets from fans.
Third-favourite Napoli host Bologna Sunday with new singing from Real Madrid Gonzalo Higuain aiming to prove he can replace Edinson Cavani, who left for Paris Saint-Germain after notching 29 goals last term.
Higuain is third favourite to end up as Serie A top scorer after Balotelli, first, and Fiorentina's new signing from Bayern Munich, Mario Gomez, in second.
Fiorentina host Catania Monday while Lazio entertain Udinese of veteran ace Antonio Di Natale - rated alongside Higuain in the likely 'bomber' standinms - with their hard-core fans' stand shut after monkey chants against Juve's black players in the Super Cup defeat.