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Eataly cuisine to get Milan Expo limelight

'The flavors fit' with food-themed World's Fair

19 June, 15:40
Eataly cuisine to get Milan Expo limelight (By Christopher Livesay) (ANSA) - Milan, June 19 - Eataly has become a partner in Milan's Expo 2015 and will have its own space within the exhibition site, organizers of the international event announced this week.

"The colors and flavors of Eataly will fit with Expo Milan 2015," said organizers.

Eataly's commitment to authentic Italian food production and culture will help to showcase the nation's best products, organizers added.

Eataly is a high-end Italian food emporium which first opened in Turin in January 2007.

Founded by Oscar Farinetti, an entrepreneur formerly involved in the consumer electronics business, Eataly is also sponsored by Slow Food.

Farinetti and his associates own about 60%, with other shares owned by some cooperatives of Italian retailer COOP Group.

Eataly also has opened outlets in Bologna, Rome and New York City.

Expo 2015, also known as the international exposition and the World's Fair, will open on May 1, 2015 and continue through October 31, 2015.

Its main focus will be on environmental issues and fighting hunger under the theme 'Feeding the Planet, Energy for Life'.

According to the Expo, 850 million people worldwide are currently without sufficient food, and in order to fix that countries must turn to sustainable development, global cooperation and new technology.

Countries must also waste less, organizers stress.

Former American vice-president and Nobel Peace Laureate Al Gore has endorsed the event, calling the theme "very solid" and designed to have "zero (negative) environmental impact".

Italy's Foreign Minister Emma Bonino has said that Expo 2015 should also be a "festival of integration" for bringing together cultures from a variety of countries.

Organizers of the World's Fair in Milan have come within one country of reaching their goal of 130 participating nations in 2015.

On Wednesday the Union of the Comoros became the 129th country to sign on with two years to go before the event kicks off. Expo organizers said the archipelago nation, situated in the Indian Ocean between Mozambique and Madagascar, "will make a fundamental contribution" at a special section devoted to islands.

The Expo's importance in the eyes of the government was made resoundingly clear last month when lawmakers exempted it from 40 billion euros in possible cuts. After the decision, Premier Enrico Letta called the food-themed Expo an opportunity for national growth that will act as "a hub" for Italian economic turnaround.

Preparations for the Milan Expo are underway on a 1.1-million-square-meter site.

The event is expected to generate millions of euros for Italy's business capital.

Italy last hosted a World's Fair in 1992 with a Christopher Columbus theme in Genoa, the explorer's hometown.

The last fair was held the summer of 2012 in Yeosu, South Korea.