Ferrari is world's 'most powerful' brand, says brand finance
Apple and Samsung 'most valuable' brands
18 February, 15:13
(ANSA) - Rome, February 18 - Apple and Samsung have the most
valuable brands in the world, but the most ''powerful'' or
''recognizable'' brand is Ferrari's rearing horse, according to
a study released on Monday by the brand valuation consultancy
Brand Finance.Brand Finance underlined that Ferrari's brand impact surpassed giants like Google, Coca-Cola, PricewaterhouseCoopers and Hermes, despite the sports car maker's far smaller size.
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