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Berlusconi speaks to voters in German for ad campaign

Ex-premier reaches out to electorate in South Tyrol

05 February, 15:25
Berlusconi speaks to voters in German for ad campaign (ANSA) - Bolzano, February 5 - Ex-premier Silvio Berlusconi is reaching out to the Italian electorate through a multi-lingual advertising campaign in which he speaks languages and dialects spoken in parts of northern Italy.

Michaela Biancofiore, a deputy from Berlusconi's PdL party, said that the ads aim to show voters in South Tyrol-Alto Adige that the center-right coalition is interested in "growth and development in their region, and especially the cancellation of IMU (housing tax)".

In commercials aired in German and Ladino, a language derived from medieval Castilian Spanish, Berlusconi explains that the problem in South Tyrol-Alto Adige is "not the language spoken, but the choices made".

In South Tyrol, the majority language is German, but both German and Italian have co-official status.

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