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Lavazza unveils big 'Espression' espresso push in U.K.

Italian coffee powerhouse to open 400 locations over 10 years

29 January, 18:34
Lavazza unveils big 'Espression' espresso push in U.K. (ANSA) - London, January 29 - Italian coffeemaker Lavazza, a standard-bearer for espresso, is preparing to do battle in the UK with international giants like Seattle, US-based Starbucks.

The family-controlled company, based in Trieste, is planning to open up to 400 coffee shops in the UK over the next 10 years, a clear sign that it sees international expansion as one of its main future growth drivers.

In a statement Tuesday afternoon, the company said it was opening 50 new locations over the next two years. Currently Lavazza has only one shop in the UK, at the Trafford Centre in Manchester, as well as a concession in London's Harrods. Over the coming months five "Lavazza Espression" locations are scheduled to open: one each in Derby, Leeds, Newbury and two in London.

Plans call for opening a further 50 over the next two years and up to 400 over the next 10 years.

In the statement, Lavazza said that - following the guidelines of the company's 2013-2015 strategic plan, presented in December - the coffee shop business development plan will focus on indirect management deals, including master agreements and concessions with specialized operators.

The Italian coffee powerhouse won't manage the locations but will supply the coffee and will partner with local management in developing the retail concept, including selecting food and training staff.

The company said it had partnered with Catalyst Retail Limited for its launch into the UK.

Among other responsibilities, Catalyst will be charged with selecting locations for the "Lavazza Espression" cafe's.