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Pop star Mina hunts for mystery songwriter

Social media campaign hopes to spot 'Cinderella'

18 October, 14:25
Pop star Mina hunts for mystery songwriter (ANSA) - Rome, October 18 - Like Prince Charming looking for the owner of the glass slipper, reclusive Italian singing legend Mina launched a social media campaign Tuesday to identify who wrote a song on her upcoming album.

The demo, entitled This Song (Questa Canzone), was sent to the pop superstar without a name or return address, yet made its way onto her new album set for release in November.

"We're enlisting the web to help bring forth the composer," says her official site, where as of Tuesday fans can listen to the mastered track sung by Mina and accompanied by an animated video that narrates the mysterious origins of the song (www.minamazzini.com/questacanzone).

The singer is also using the occasion to launch her official facebook page (www.facebook.com/mina).

Mina, 70, is reckoned by many the finest female pop singer Italy has produced.

Louis Armstrong once called her ''the greatest white singer in the world'', and Sarah Vaughn said that she would have liked to have Mina's voice if she did not have her own.

Her last hit album was in 1998 when a dual album with another pop great, Celentano, went straight to No.1.

All the while she hid away at Lugano, Switzerland, running from paparazzi whose every fuzzy shot of her made the gossip mags.

She broke her silence 10 years ago with a five-minute piece posted on the web in March 2001.

Mina has had dozens of top 10 hits including Tintarella di Luna (1959), Il Cielo in una Stanza (1960), E' L'uomo per Me (1964), Insieme (1970) and, her last, L'Importante e' Finire (1975).

She appeared in 10 films during her heyday in the 1960s. As well as being a cultural icon, Mina was also a symbol for feminists.

In 1962 she was banned from the airwaves of state broadcaster RAI, then strongly influenced by Catholic sensibilities, after revealing she was dating a separated man who had a son.

Her popularity forced RAI to climb down two years later.

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