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Expo: Good coverage from foreign media

Says Data Stampa monitoring body

09 November, 17:04
(ANSA) - MILAN, NOVEMER 9 - Expo Milano 2015 achieved good visibility in foreign web and print media, according to the media monitoring body Data Stampa, which has been active since the 1980s. From May 1 to October 31 it studied over 6,000 articles on a daily basis, the major foreign online and offline outlets. The analysis showed that all continents covered the events: Europe 52.2%, the Americas 25.1%, Asia 14.8%, Africa 7.8%, and Oceania (only Australia) 0.01%. By looking at the maps divided by continent, Data Stampa noted that the countries producing the largest number of articles on the Expo were: in AFRICA, the Democratic Republic of Congo (1.2% of the world total of web and print articles), followed by Kenya and Angola with 0.7%; in the AMERICAS, the US (7.1%) and Brazil (4.2%); in ASIA, China (3.4%) followed by the UAE and Russia (1.9%); in EUROPE (Italy excluded), France (14.4%) and Spain (12.1%). The major dailies that covered the Expo were then taken into considered on the basis of the average daily readership. Of El Paìs, Le Monde, Süddeutsche Zeitung, The Times and the New York Times, the Spanish and French outlets showed the most interest in the first month of the events, the opening ceremony and the presentations of the pavilions. The attention rose again at the end of the Expo. The ''wordclouds'' - which show the words appearing most frequently in the articles considered - reveal that in addition to 'Expo' (and some of the most obvious words such as 'pavilion', 'universal', 'planet' and 'food') there were 'Italy' and Italian cities. Some of the most frequent words also show the major international concerns, such as 'crisis', 'Greece', 'Islam', 'Iran', 'migrant', 'economy' and 'work'. (ANSA).

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