25% of Italians prepare fresh pasta
World Pasta Day survey reveals nationalistic pasta trend
26 October, 20:32"Homemade (pasta) is coming back to have greater value than the purchased product. The trend is confirmed by the boom in cooking classes in the Terranostra farming bed-and-breakfasts and in the Campagna Amica markets, but also with the success of television broadcasts and dedicated publications," said Coldiretti in a statement.
When people can not do it themselves, continued Coldiretti, "They look on shelves for the product that recalls authenticity and tradition, as demonstrates the decidedly nationalist turn pasta has taken with the birth and rapid proliferation of brands that guarantee 100% Italian origins for the grain employed." The trend is "addressed to ensure quality and sustainability of production, but also favored by the desire to support the work and the Italian economy at a difficult time for the country, which prompts consumers to favor sustainable purchasing decisions that contribute to the revival of the Made in Italy," wrote Coldiretti.