Percorso:ANSA > Nuova Europa > Expo 2015 > Expo: Oranfrizer promotes blood oranges

Expo: Oranfrizer promotes blood oranges

During Sicily Week

20 October, 17:23
(ANSA) - PALERMO, OCTOBER 20 - Italian citrus producer Oranfrizer will be using 'children's language' at Expo Milano 2015 to reveal many little-known details of what is possibly Sicily's most distinctive fruit: the blood orange. The 'tale' will be told at Spazio Convivio 2 in the Italian pavilion, from 11 AM to 12:30 PM Monday to Thursday, as part of the activities planned alongside the Citrus Production District during Sicily Week. Through this 'journey to Sicily', Oranfrizer will describe its place of origin, where stretches of evergreen trees are seen under the heights of the UNESCO World Heritage site volcano Etna and a hot sun. Sicily has fertile soils and luxuriant vegetation, where the 'gardens of blood oranges' flourish. The production zone has been named by the EU as one of protected geographic indication (IGP). Inspiration was from the didactic campaign 'The Garden of Oranges. Stories and Mysteries from the Foothills of Etna' by Giunti Progetti Educativi.

Oranfrizer will use seven colorful videoclips during the presentation, created with world champion volleyball player Andrea Lucchetta. (ANSA).

© Copyright ANSA - All rights reserved