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Tourism: Atlas, culture for growth-oriented projects

Italy-Croatia cooperation. Final events in Pula and Porec

21 September, 16:37
(ANSA) - UDINE, SEPTEMBER 21 - The second edition of "Atlas Mash-Up", which will take place on September 26 in Pula, Croatia, will allow creative people, ICT professionals, video makers, operators, students, entrepreneurs to hone their projects alongside industry experts, working on design of innovative products and services in the cultural tourism sector.

The event is part of the final stage of ATLAS (Adriatic Cultural Tourism Laboratories), an Interreg Italy-Croatia project led by the Friuli Innovazione (Udine) research center, and funded with almost 1 million euros from the VA Italy-Croatia cross-border cooperation program 2014-20, over eighteen months of activity.

"Atlas Mash-Up" is the 'contest' that highlights the most innovative solutions for tourism. Participants will be able to exchange ideas and experiences to turn their projects into sustainable business initiatives. An expert committee will evaluate all the proposals: the best project will be rewarded with specialist support aiming at a business development program.

"Within the frame of ATLAS, we have strengthened and expanded the skills of Friuli Innovazione in the field of digital tourism, developing original solutions capable of stimulating an interactive and experiential approach to cultural heritage," explains Fabio Feruglio, managing director at Friuli Innovazione. The event for the partners involved in the ATLAS project - in addition to the leading partner Friuli Innovazione, the Development Agency of the Province of Ferrara, Ida, the development agency of the Istrian Region, Tecnopolis, the Science and Technology Park of Bari, Puglia Creativa, district of Apulian cultural and creative industries, University of Pula, Veneto Unioncamere and Step Ri, Rijeka Science and Technology Park - is set in Poreč on September 27, world tourism day. The program includes a round table and the final conference to report the main results achieved by the project, which was awarded the 'best practice prize' in the European Year of Cultural Heritage 2018.

(ANSA).

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