'Get' is ready to be launched on the
international market, the smart bracelet that uses the
technology of bone conduction and enables users, simply by
putting a finger near their ear, to swap audio notes, phone
calls and carry out payments directly from their wrist.
It has been produced by the Italian startup Deed, born in May
2016 inside the I3) incubator of the Turin Polytechnic.
The crowdfunding campaign on the American platform
Kickstarter is online and started very well: "in a few days,"
says Edoardo Parini, Deed CEO, who conceived the project with
the help of his twin brother Emiliano, "we reached the first
milestone and got, up till today, more than 30,000 dollars with
pre-orders from all the world".
No more ear bud, earphones and touch displays. A real
technological breakthrough, but also cultural. A new way of
communicating that uses gestures: the sound transmitted through
the bones - a non-harmful tecnology already used in the medical
field without any counterindications - has something magic. Get,
which costs 190 dollars, unites in a single device the
funzionalities of a smart-watch and a fitness-tracker. In order
to express this concept the Parini brothers - 30 years old, from
Rome - have coined the word smart-bridge. As well as enabling
users to access and reply to the notifications of the phone, the
bracelet in fact permits users to also track their physical
activity and their sleep cycle and to carry out contactless
payments in complete security. The user's identity is in fact
recognised, as for smartphones, via the fingerprint presents on
the bracelet, every time it is put on. Get has an extremely well
thought out design, without stitching, light and waterproof,
entirely produced in Italy. Get does not have a display: in
order to command all it takes are simple gestures, which enable
you to access functionalities and applications.
Deed has already launched a capital hike of 500,000 euros,
underwritten by a club deal of private investors e angels,
specialized in investments in startups and IT firms. Get also
looks to the places of culture with the aim of making its
experience more easy to use. In a few days, at the MAXXI in
Rome, visitors will be able to use the bracelet instead of the
usual audio guides. Spotify, too, has adopted the Deed
technology for the launch of the new album of Italian singer
songwriter Ultimo. An exclusive event that took place last April
in Milan in whcih 40 fans of the well-known Italian artist were
able to listen in a world premiere to the new track "Colpa delle
favole" (Blame the Fairytales) via the Get bracelets.
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