A project curated by Danish
designer Niklas Jacob pays tongue-in-cheek tribute to large
distribution chains at the Superdesign show in Milan.
"IDEA - The Design Supermarket" presents flat-pack projects
by 18 designers from 6 different nations.
The items are not, however, the usual objects found in
large-scale retail outlets.
The collection includes, for example, an assembling spare
tyre, a wardrobe for hiding lovers, a pedestal for egocentrics,
a bookcase for just one favourite book, a dining table for those
always on a diet, a cradle that looks like a boat, a portable
shelter for dogs and a table with interchangeable legs.
Other projects at the show directed by renowned designer
Giulio Cappellini under the slogan 'Only the best' include the
Superloft, bringing together iconic pieces by the most important
furniture brands in an international home setting.
"I have tried to create a residential space that is not just
a status to be exhibited, but which also represents the pleasure
of living in a welcoming environment surrounded by beautiful
objects … that become an essential part of our existence,"
Cappellini said.
Next to Superloft is an exhibition by the Japanese firm Nendo
developing 10 concepts based on the idea of movement deriving
from the function, material or method of production of the
object in question.
Kawai, also from Japan, has teamed up with the light artist
Takahiro Matsuo to stage the poetic installation 'Crystal Rain'
in which a transparent grand piano floats on a pool of water,
generating a light cascade at every note.
In addition, the winners of Japan Design Week present their
projects on the theme of the apple, which has inspired a lamp, a
table, a chair, sandals and a kimono.
Sustainability finds space at the Materials Village, with a
scenic tower by Marco Piva showing the materials at the heart of
an architectural design project; an installation by Yona
Friedman made of recycled materials illustrating the circular
economy; and a research project developed by PUMA and the MIT
Design Lab in Boston to create a special fabric that responds to
the level of atmospheric pollution.
Environmentally friendly design is also at the heart of
ecoBirdy's research, presenting a collection of children's
furniture made entirely from recycled plastic toys.
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