Sustainability is a concept that many
Italians express interest in, with 25% saying that are
well-versed on the subject and 23% saying that are worried about
it.
Some 13% are concerned about environmental damage and 10%
about the healthiness of food.
The issue ranks among Italians' top concerns, only slightly
below that of employment (31%). It ranks higher than terrorism
(19%), immigration (14%) and the uncertainty of the political
climate (7%).
These are the findings of a survey entitled 'Chi Ha Paura del
Cibo Cattivo? Gli Italiani e la Sostenibilità' ('Who Is Afraid
of Bad Food? Italians and Sustainability'), sponsored by Bologna
Award-CAAB and the Centro Agroalimentare, alongside the FICO and
ENPAM foundations.
It was carried out by Nomisma and presented as part of the
launch of the Sustainability & Food 2017 Bologna Award, which
will be celebrated in Bologna on Saturday, October 14 two days
before World Food Day.
Some 39% of Italians say the term 'sustainability' refers to
the environment and its protection, while 23% say it refers to
the protection of human health.
Others connect it with biodiversity (15%), traditional foods
(8%) or even with the economy (5%).
On the issue of how to promote and strengthen food
sustainability, politicians are trusted by only 24%, while
another 24% prefer to go it alone and take action at a personal
level, while for 27% it is better to trust in the food industry
(27%) or that of agriculture (17%).
Above all, sustainability is achieved day by day through
lifestyles and responsible personal choices, Italians say, and
41% look first at whether products come from Italy and 39% first
at the quality of the ingredients.
This year, Bologna Award has introduced "City of Food
Masters", a testimonial of food sustainability.
The 2017 'Master' is Ibrahim Abouleish, an Egyptian doctor
and researcher promoting the Sekem project, a biodynamics
company that has transformed thousands of hectares of desert
into arable land.
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