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Smartphones, social networks 'booming'

Smartphones, social networks 'booming'

Television, radio remain popular, says report

Rome, 28 September 2016, 14:50

ANSA Editorial

ANSACheck

© ANSA/AP

© ANSA/AP
© ANSA/AP

Market research group CENSIS on Wednesday said in its 13th report on communication and media use that smartphones are increasingly indispensable to Italians, especially the young, whose daily life has been completely revolutionized by social networks.
    The CENSIS report released on Wednesday also said widespread use of social networks has led to a "true social revolution" by enabling Italians to change their habits.
    According to the annual report, internet use has increased 2.8% over the last year with 73.7% of Italians going online - a percentage that grows to 95.9% for those under 30.
    Overall, internet use grew 28.4% over the 2007-2016 period.
    A reported 64.8% of Italians use smart phones - 89.4% of those aged 14 to 29 - up 12% in a year.
    Despite the economic crisis, spending for cell phones has grown 191.6% and 41.4% for computers over the 2007-2015 period, CENSIS said.
    Expenditure for books and newspapers shrank by 38.7% over the same period.
    Facebook is the most popular social network with 56.2% of users in 2015 from 44.3% in 2013, the study noted.
    An estimated 89.4% of Italians under the age of 30 use Facebook, CENSIS found.
    The popularity of Youtube has also grown from 38.7% in 2013 to 46.8% in 2016.
    Instagram users have grown from 4.3% in 2013 to 16.8% in 2016.
    WhatsApp has boomed with 61.3% of users in 2016, according to the report.
    The popularity of social media, together with a widespread lack of confidence in the establishment, has enforced the idea that communities can act on their own and make a change by networking online, CENSIS said.
    However, there is still a significant generational gap with 95.9% of Italians under 30 going online compared to 31.3% among those over 65.
    The report also noted that for the first time in 2016 more women than men used the internet - 74.1% compared to 73.2% - up from 43.2% in 2011.
    The percentage of women who read books, newspapers and magazines and watch television has always been higher than men over the past years, the report noted.
    Meanwhile, the overwhelming majority of Italians continue to watch television,97.5%, up 0.8% in a year, CENSIS said.
    Italians also continue to listen to the radio with a reported 83.9% of users, the report found.
   

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