The Italian Newspaper Publishers
Federation (FIEG) and Google on Tuesday signed a strategic
collaboration accord aimed at "promoting an innovative approach
for Italian media in the digital era".
The agreement envisages "the recognition of the importance
of copyright and the valorisation of editorial content with the
use, via revenue sharing, of the mobile distribution solution
Google Play Newsstand and the video platform YouTube".
Google will earmark 12 million euros over three years.
The deal also envisages "recognising the importance of for
publishers to have and use information of strategic value on
users navigating on their digital products, through the advanced
use of Google Analytics tools".
The agreement "may also boost FIEG publishers and will
focus on four strategic areas: mobile and video, copyright
protection tools and training".
Google's basic investment of 12 million euros will be used
in collaboration with FIEG publishers, who will have access to
tools and training on various strategic areas, and in
particular: the distribution of content on mobile devices via
Google Play Newsstand; the advanced use of Google Analytics
tools; the development of a new video strategy via YouTube;
joint action for the protection of online content, safeguarding
publishers' copyright, via tools made available by Google; and
the creation of a Digital Lab@Fieg, to transfer and share
knowhow.
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