Today's 'consumer 4.0' buys food
to satiate the mind, according to a survey out Wednesday.
The modern consumer is "ever better informed and aware, he
seeks innovation and pleasure along with health, buys certified
products, no longer is hungry but appetite, and that is satiated
more by his mind than his stomach," said the survey by the
observatory of foods, production, and territory of Eurispes, UCI
and Universitas Mercatorum.
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