Pitti Uomo opens with Y/Project, Camillo

Menswear trade fair with 1,230 brands on Jan 8-11

(ANSA) - Rome, January 7 - The 95th edition of international menswear trade fair Pitti Uomo is kicking off Tuesday in Florence at the Fortezza da Basso with 1,230 brands, including 542 from abroad, showcasing their fall-winter 2019-2020 collections.
    The leading trade fair wraps up on Friday.
    Belgian designer Glenn Martens, the creative director of Paris-based label Y/Project, will be the special guest of this edition of Pitti.
    Aldo Maria Camillo of the eponymous label Aldomariacamillo, who has previously worked for Zegna, Valentino, Cerruti and Berluti, will present his first collection at the Pitti Italics special event.
    Another initiative mixing fashion with art and music, Slam Jam, is celebrating its 30th anniversary with an event at the Marino Marini Museum.
    Other initiativeswill include Art-Meets-Fashion, a special project by brand Haculla Haculla.
    The label inspired by the work of street artist Harid Guzman and its creative director Jon Koon will be presenting an installation dedicated to the evolution of New York's street art and innovative materials.
    At Pitti, snow boots brand Moon Boot is also celebrating its 50th birthday with an event at the Stazione Leopolda and a special exhibition space at the Fortezza.
    Outdoor clothing company Woolrich is promoting another special event while sneakers brand Diadora will celebrate its 70th anniversary with the exhibit It Plays Something Else.
    Ecoalf, a pioneering brand in sustainable fashion, is launching a capsule collection entirely made in Italy with sustainable and recycled fabrics designed by stylist Ana Gimeno and designer Tiziano Guardini at the Fortezza and Villa Strozzi's Limonaia.
    Herno is presenting its collection Laminar- Sartorial Engineering, an evolution of its Herno Laminar line debuted in 2012 at Pitti Uomo.
    Allegri is unveiling its now collaboration with British label Cottweiler, designed by Ben Cottrell and Matthew Dainty, called Cottweiler for Allegri: a capsule collection of 10 raincoats.
    Portugal will be the guest country of this edition of the trade fair with labels Caiagua, Ecol, Hugo Costa, Ideal & Co, Labuta, Nycole, Poente and Westmister. Pitti's agenda will include the second edition of the Scandinavian Manifesto with collections by designers from Denmark, Sweden and Norway at the Arena Strozzi.
    Another key event of Pitti 95 is the Tokyo Fashion Award with the presentation of collections of six up-and-coming Japanese labels: Anei, Cinoh, Jieda, Nobuyuki Matsui, Postelegant, Rainmaker.
   

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