Milano Moda Donna fashion week
gets underway on February 20 with 64 catwalk shows and 92
presentations to a total of 156 new collections.
The programme also includes the "innovative and top secret"
appointment with Moncler, Tommy Hilfiger's 5,000-guest event,
the 'Italiana' exhibition for the 60th anniversary of the
National Chamber of Italian Fashion (CNMI) and celebrations
marking 40 years of Versace, 50 years of Etro and 60 years of
Mila Schon.
"We are able to do something unique thanks to the
collaboration with the city authorities, government, foreign
trade institute," said Italian Chamber of Fashion President
Carlo Capasa.
"That the institutions should have understood the importance
of fashion - the second industry in the country - is no small
matter. It is for this reason that we need to forge a system,"
he continued.
Capasa also said that the second edition of the Green Carpet
Fashion Awards is scheduled for September.
Italian fashion is a leader in sustainability "because of the
work we are doing on guidelines", he said.
"By 2020 we will publish a document defining what is and
isn't sustainable."
This edition of Milano Moda Donna sees the calendar debut of
Erika Cavallini, Francesca Liberatore and Christian Pellizzari
and the mega event organised by Tommy Hilfiger, who has chosen
Milan as the fourth leg of his project #Tommynow.
The fashion week will be officially opened on February 21
with the inauguration of the exhibition 'Italiana' at the royal
palace, covering the period 1971-2001 and curated by Maria Luisa
Frisa and Stefano Tonchi.
Premier Paolo Gentiloni and Economic Development Minister
Carlo Calenda have been invited to attend, although their
participation remains unconfirmed.
"When the support is there the presence isn't always
necessary," Capasa said.
"The positive side is confirmation of funding for 2018 and
the three-year plan that allows us to do meaningful programming.
Calenda has done a very good job, giving us the right tools
for meeting the global challenges."
photo: Tommy Hilfiger
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