Signs that Fashion Week has
gotten off to a busy start were to be found across Milan on
Wednesday, with people running around as if the world was about
to end tomorrow, traffic tied up, fittings and preparations
around the city, and the iconic Piazza della Scala transformed
into a garden.
Perhaps with this year's reduced schedule - six days that are
basically only five, from Wednesday through the morning of
Monday the 25th - everything is so compressed that many took
advantage in the relative calm leading up to the event to hold
some appointments in advance, but the the city was already in a
state that varied between hysterical and galvanizing on Tuesday.
On the eve of Fashion Week, the "Who's Who" (Chi è Chi)
awards ceremony took place, this year dedicated to bloggers and
Millennials and organised by Cristiana Schieppati, director of
"Who's Who in Fashion".
There was also the presentation of Motivi's "Smart Couture"
designed by Francesco Scognamiglio, who was forced to work in
two locations - Piazza Duomo and his headquarters - to put the
final touches on preparations for his runway show to be held
Wednesday.
Just steps away, in front of Palazzo Marino, a lorry was
unloading the last plants for the botanical arrangement that
will accompany the first edition of the Green Carpet Fashion
Awards, the highlight event of the week for high society and
glamour, to take place on the evening of the 24th.
The awards are the "Oscars" of sustainable fashion, organised
by the National Chamber of Italian Fashion.
That event, however, is in heated competition as
most-sought-after invitation with the Vogue party, art-directed
by Riccardo Tisci on September 22 at the ex Scalo Farini, a
former railway station.
The theme is "A New Beginning", with a "black tie and naked"
dress code.
Missoni will be celebrating 20 years of creative direction by
Angela Missoni, with a party at the Factory Orobia 15 event
space; Anteprima will celebrate the 25th anniversary of its
founding by Izumi Ogino; and Alessandro Dell'Acqua will mark his
21-year anniversary.
The Ferragamo show moves from afternoon to evening, from
Palazzo Mezzanotte into Piazza Affari, for the launch of its new
feminine fragrance Amo Ferragamo, with spokesmodel Suki
Waterhouse.
The event will see lighting by Ingo Maurer, an itinerary of
installations created by architectural star Patricia Urquiola,
and live music by Clean Bandit.
Runway shows started Wednesday morning with Grinko, Atsushi
Nakashima, Alberto Zambelli, and Cristiano Burani.
The first "see and be seen" show, however, will be later in
the afternoon at Gucci, with its man-woman show themed
"Hypnotism", announced by an elaborate invitation packaged in a
mint-green tin box decorated with a dragon, with black candles
inside.
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