(ANSA)- Bologna, March 16 - The 50th Cosmoprof international
beauty trade fair is opening in Bologna on Friday with the
participation of the ballet star Roberto Bolle, a principal
dancer at the American Ballet theater and an étoile at La Scala
in Milan.
The fair runs through March 20.
Cosmopack, a part of the fair dedicated to innovation and
technology in the beauty industry kicked off Thursday,
showcasing international trends and marketing ideas.
Franco Boni, president of BolognaFiere centre, said the
number of companies showcasing their products has increased by
8% from 2016, with 50% of participants this year coming from 29
foreign countries.
"Cosmopack has increased its international profile
registering for the first time firms from leading new markets
for the beauty sector," said Boni.
"New exhibitors from South Korea are presenting in Bologna
Korean beauty trends that are conquering an increasing number of
markets worldwide", he said.
Newcomers also include Japanese enterprises and Italian
start-ups focusing on beauty lines for multi-ethnic skins and
certified halal products.
Cosmoprof Worldwide Bologna is organized in cooperation with
Cosmetica Italia, which represents Italian beauty industries,
with the support of the economy ministry and Institute for
Foreign Trade.
Boni said a total of 2,677 companies are taking part in the
50th edition of the trade fair, 167 more than last year.
A reported 73% of exhibitors hail from abroad, organizers
said.
Boni said he number of pre-registered visitors grew 10% on
last year.
Fabio Rossello, president of Cosmetica Italia, said the
Italian beauty industry this year registered revenues worth over
15 billion euros, up 5% on the previous year.
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