The Fondaco dei Tedeschi,
located at the foot of Venice's Rialto bridge, reopens to the
public on Saturday as a luxury retail centre with space for
culture as well.
The restored palazzo which many Venetians know as the Post
Office building has come under new management by luxury goods
retailer DFS, a subsidiary of the colossus LVMH Group, while
still belonging to Benetton.
The new luxury retail centre will be formally inaugurated
on Friday evening at an invitation-only event and open to the
public on Saturday.
"I am happy to have led this project, which restores a
building constructed for this very purpose to its origins," said
DFS Italia deputy chairman Roberto Meneghesso.
"Our company was looking for a market in the heart of old
Europe and we jumped on the chance to open in the most beautiful
country on the continent and in the most beautiful city in
Italy," he added.
Customers can find bags, shoes, accessories and other
luxury fashion items of various brand labels spread out over
four floors, while on the top floor there is a space dedicated
to culture and art.
It will also be possible to take a guided tour of the
Fondaco dei Tedeschi.
DFS has spent "several dozen million" euros in long-term
investment on its first sales point in Europe.
The retail centre is expected to have a turnover of 100
million euros and approximately 2 million visitors a year.
Over 400 people have been trained especially to work in the
structure.
Of these, half are in their first job, 80% have been given
a permanent contract and over 70% are women.
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