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'Make in Italy' showcases 50 years

'Make in Italy' showcases 50 years

Italian techno-prowess on display at Milan Expo exhibit

Milan, 19 May 2015, 18:08

Redazione ANSA

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-     ALL RIGHTS RESERVED
- ALL RIGHTS RESERVED

The world's first desktop personal computer, the world's first microchip, the accelerometer in most peoples' smartphones... all these elements have something in common which probably very few people are aware of: they were invented by Italians. While much media attention is paid to "made in Italy" fashion and food, perhaps too little is given to the country's incredible history of innovation.
    A new exhibit, "Make in Italy - The Exhibition", aims to start correcting this imbalance.
    The exhibition - which is being hosted simultaneously at Milan's National Museum of Science and Technology and at the TIM space at the Expo 2015 grounds in Rho - tells a history, through the objects on display, of the leading Italian-made innovations and innovators of the past 50 years. Computer buffs will learn that the Olivetti Programma 101 was the first desktop computer in the world. According to a commercial from the times, the machine - presented at the end of New York's world fair, in October 1965 - "is so simple and efficient that a secretary can learn to use it in a few days." While it might not have impressed Mac inventor Steve Jobs, the core concepts are those found in desktop PCs today and apparently the American public at the time - still used to closet-sized "mini computers" which only the most skilled technicians could master - was wide-eyed with amazement. "For the first time, there was the word 'personal' before 'computer'," said GastoneGarziera, one of the two inventors of the machine - on stage with other co-developer, Giovanni De Sandre - to wide applause at the presentation of the exhibition Monday at the museum.
    Exhibit curator Riccardo Luna said the exhibit was about "50 years of Italian inventions that at times we forget are Italian, aside from fashion and food." The exhibit is sponsored by Telecom Italia, whose president Giuseppe Recchisaid: "We are famous around the world for our engineering skills." Telecom is a natural partner for the exhibit, he said, for it has always driven innovation. "We are the first in Europe and the fifth in the world in terms of mobile telecommunications technology development," Recchi said. Other giants of Italy's technological prowess present at the exhibition presentation Monday included Federico Faggin. "My first invention was the silicon gate, which allowed the creation of the microprocessor," he said, adding: "I was 28 years old." Faggin recalled how innovation isn't just about the science. "At times it takes courage to break with past traditions. Innovating requires courage inside us and the strength to convince others," he said to wide applause. "Many times true innovation comes not inside big companies, but from small ones. Also, vision is very important," Faggin said, adding that at first glance Intel co-founder Gordon Moore and Andy Grove were not convinced that his invention - which led to the creation of the Intel 4004 processor - was all that important. The processor is viewable under a magnifying lens in on of the exhibit showcases.
    "Behind technologies are the people who imagined them. This is the common theme of this exhibit," Luna said. Other Italian inventions given pride of place at the exhibit include Olivetti's ET 101 (the world's first, mass-produced electronic typewriter) and M 24 personal computer (based on Intel 8086 microprocessor and Microsoft's MS-DOS operating system). Italian innovation prowess isn't only limited to computer technology. The exhibit - organized around decades and starting with the 1960s - also displayed other "made in Italy" jewels of ingenuity like Technogym's Unica gym exercise machine, car maker FIAT's Common Rail engine (used in most car diesel engines around the world) and Bio On's "clean" plastic, which dissolves in water - with no harmful effects - in ten days. The plastic, invented by ex-graphic designer Marco Astorri, is produced using bacteria and sugar production waste materials.
    Its first commercial application was the Miss Sissi lamp for Italian design icon Flos. On a truly Italian note, the exhibition concludes with the ISSpresso espresso coffee machine, which on May 3 this year was put to the test for the first time in orbit by Italian astronaut Samantha Cristoforetti on the International Space Station.
   

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