The board game Monopoly,
created 70 years ago and drawing inspiration from Atlantic City,
now has a version based on the Italian city of Naples.
The producers have in fact decided to launch 'personalised'
editions based on the main European cities, starting from the
southern Italian city.
Naples was chosen over Florence and Venice because "in this
period it is a fashionable city", said Fausto Cerutti, Italy
country manager for Winning Moves, which holds the rights to the
local editions of the game in Europe.
The board features 22 city streets, from Piazza Municipio to
Viale Kennedy, as well as elements of local culture.
"However, in creating the game we were careful to avoid
stereotypes, so there are no pizzas, mandolins and spaghetti.
Forty people worked on the game for over 6 months."
12,000 copies have been produced to begin with and many have
already been reserved.
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