A promotional drive setting
cinema ticket prices at just two euros every second Wednesday of
the month yesterday set a record since its launch in September,
with 1.13 million tickets sold.
Culture Minister Dario Franceschini haield the success of the
Cinema2Day initiative, promoted by his ministry with cinema
sector bodies.
"It's a great success, and the demonstration that Italians
are returning to live the magic of the cinema," he said.
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