ANSA Editor-in-Chief Luigi Contu on
Monday presented a thematic portal and smartphone app called
ViaggiArte at Bari's Cineporto.
The project - the result of a collaboration between the
news agency and the innovative, award-winning tourism start-up
Altrama - is designed to show the beauty of Italy's art
treasures, including those lesser-known, through itineraries
that tell the history of places as well as local news and events
in real time.
The presentation brought together figures from the Puglia
culture and art world, including singer Al Bano Carrisi as well
as dancers and musicians from the folk orchestra La Notte della
Taranta, with leaders from local institutions, including Puglia
Governor Michele Emiliano, Puglia Tourism Assessor Loredana
Capone, and Bari Mayor Antonio Decaro.
Altrama CEO Giuseppe Naccarato demonstrated the portal,
which will also be available online at the ANSA.it website.
The smartphone app guides the tourist by using their
physical location to suggest nearby itineraries accompanied by
the sites' history as well as updated news and cultural
information.
"ANSA is launching an important and innovative challenge in
a time that's difficult for publishing, with a product that
allows for sharing the beauty of these areas together with the
news that the agency handles daily," Contu said.
"The agency is the third-largest Italian news portal
consulted by those who are looking for news online, which is why
it's an extraordinary tool that now intends to unite the more
classic work of news with the history of the monuments and other
tourist services," he said.
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