The first draw for Italy's 'Receipt
Lottery' (Lotteria degli Scontrini) takes place on Thursday,
with 10 consumers set to win 100,000 euros and 20 retailers set
to get 20,000 euros.
The lottery is part of the government's effort to combat tax
evasion by encouraging traceable payments by card and to
incentivize people to use traditional shops rather than online
retailers.
The economy ministry said four million people have activated
codes to be able to take part in the lottery.
Each time a consumer uses a card to make purchases in a shop and
gets the cashier to scan their Receipt Lottery code, they get
one lottery ticket for each euro spent, up to a maximum of 1,000
tickets for a single receipt.
These tickets are then automatically put into draws, with
winners notified via email.
The Consumerismo consumer association, however, said that only
around 35% of retailers are able to scan codes for the lottery
at the moment, due to the lack of the necessary technology,
connection problems and other issues.
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