A roundtable discussion on 'The
Future of Journalism' was held Thursday at the Economic Forum of
St Petersburg.
Many international media organizations including ANSA were
invited.
"The future of journalism," ANSA CEO Giuseppe Cerbone noted
during his speech, "must focus on its longstanding basics:
ethics and professionalism."
The event was moderated by Mikhail Gusman, vice president of
the News Agency World Council (NACO) and Clive Marshall, CEPO of
the British Press Association.
Panelists included - in addition to Cerbone - Russia's TASS
director general Sergey Mikhaylov, Christine Buhagiar, head of
the Europe section of Agence France-Presse (AFP), Sung-Boo Cho,
chairman and CEO of the Korean news agency YONHAP, DPA chairman
Peter Kropsch, and Ian Phillips, deputy chief of the
international desk of the American Associated Press (AP).
"In the current market context," Cerbone stressed, "work
methods must certainly change, with an increase in flexibility
and the ability to use new forms of technology more and in a
more efficient manner. However, the basics of journalism - news,
analysis, verification and in-depth study - remain the
foundation on which the future should be built."
He added that "the scenario is more complex for publishers,
marked by several factors linked to the rapidity with which
market needs, technology and business models are evolving; to
the growing need for regulation on copyright issues; to the need
for a healthy economic management model and - last but not least
- the presence of important world players such as Google and
Facebook."
"Other elements essential for survival and development for
publishers include uninterrupted analysis of a market in
constant evolution, respect for client privacy, innovation,
product quality and rapid execution," he stressed. "ANSA, one of
Europe's top news agencies, has always put these principles at
the center of its development strategy."
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