The 21st edition of the EXPOSEC
international security fair, from May 22 to May 24, will bring
the newest innovations in private, personal, public, asset and
business security together at the Sao Paulo Expo convention
centre.
The exhibitor list is made up of more than 800 businesses,
including various Italian groups, which are aiming at the
Brazilian economy's recovery to boost their businesses at the
fair, which is organised by Cipa Fiera Milano.
"We believe in a general recovery of the country's entire
economy," said David Girelli, business and marketing director
for Peccinin, a business in Limeira that works with gate
automation systems, belonging to the Nice Group from Treviso in
central-eastern Italy.
Girelli said Nice's 220-square-metre stand at EXPOSEC is 60%
larger than last year, and that the group plans to strengthen
its distribution network not only to increase business with
regular clients, but also to help its brands (Peccinin, Genno,
and Linear will be represented at the fair) expand to new
regions in Brazil.
"In addition it's an excellent opportunity for installers and
supplementers to get to know our new solutions and incorporate
them into their projects," he said.
Similar expectations are held by Bycon, the exclusive
distributor in Brazil for UR Fog, an Italian business selling
fogging systems used for security.
When activated, the system creates a thick fog that blocks
visibility, thus impeding theft.
"We are very optimistic regarding the Brazilian recovery,"
said Bycon's Marketing Coordinator Victória Souza.
"We've started the year off very well and we are working to
develop various large projects," she said.
Another company representing Italy at EXPOSEC is FAAC Group,
which will be at the fair with Industrie Rossi, which produces
gate actuators in the city of Taguatinga in the country's
Federal District.
Following a successful 2017, the company is coming into 2018
enthusiastic, with the drop in inflation and interest rates.
"This start of 2018 continues to be hot, and we are
predicting a better year than 2017, also thanks to the big
launches we'll be making here at the fair," said Sérgio Foresta,
business director at Rossi.
Foresta said EXPOSEC can work as a "bridge to new
opportunities" in a country as large as Brazil.
"There are always businesses that still don't know us or
don't work with our products," he said.
Beta Cavi, which produces cables for surveillance systems,
also has expectations for EXPOSEC.
"We are confident that the fair will generate a lot of
business for us; last year, the fair was very important" said
Beta Cavi CEO Leila Oliveira.
Beta Cavi's strategy is not to use the fair for direct sales,
but rather to raise awareness of their products in the sector.
"The expectation for our stand is to have a lot of visits to
participate in training courses and seminars, so that visitors
can understand they are using a high quality product," she said.
Products
As a representative of UR Fog, Bycon will bring its entire
range of fog generators to EXPOSEC, including the brand's star
product, the "Fast Pump" series, which was especially created
for its high performance.
"This series is different from the pressure series, which
uses cylinders for its releases, because it uses bags or a pump
called a 'pump storm'," said Victória Souza.
Nice is betting on the migration process of the brands
Peccinin, Genno and Linear, so that they will develop a unique
identity in the more than 100 countries where the company
operates.
"In addition, we will have many innovations in all market
segments: automation, security, and access control," Girelli
said.
In the door and gate automation sector, for example, the
Italian company will present a series called "Hi-Speed", with
"high-speed solutions for residential applications and for
condominiums that require an elevated operations cycle," he
said.
"In the alarms line we have expanded the range of the Cloud
family, now with an Ethernet/Wifi version, and an exclusive app
for installers, adding more agility and programming ease to the
product. In terms of access control, we will present the new
anti-cloning RFID LN-104N reader, an exclusive on the market,"
he said.
Also in this market segment, Rossi will have a big innovation
in its range of gate automation solutions for high-traffic
locations such as apartment buildings and industrial areas.
"It's a range that was created in Brazil, but with a large
contribution from our FAAC engineers in Italy," Foresta said.
"With that, we bring to the Brazilian market the know-how of
the more than 50 years that FAAC has in the access automation
market worldwide," he said.
In addition, the company will focus on a series called
"Bi-Turbo", which brings together automation solutions for
opening gates in just five seconds.
"And we will also present another big innovation that only
those who participate in EXPOSEC will see in advance," he said.
Beta Cavi is focusing on its new KNX cable, which is
dedicated to automation and will be the company's main launch.
"There are many cables that do not transmit what the video
camera effectively captures, so we want to make our clients
aware of how our product is used," said Leila Oliveira.
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