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Upcycling popular in Italy for Xmas

Upcycling popular in Italy for Xmas

Furnishings, clothes, jewelry lend themselves to creative reuse

Rome, 07 December 2016, 20:16

ANSA Editorial

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Upcycling rather than the more conventional recycling is the order of the day for many Italians this year in search for Christmas gifts for friends and family, a survey carried out by Espresso Communication has found. The trend that began in the United States involving the creative reuse of unwanted products by transforming them into items of better quality or environmental value has been taken up particularly by women aged 30-45, especially in big cities such as Milan and Rome. Items that best lend themselves to upcycling include furnishings, old clothes and vintage jewellery, while upcyclers are typically motivated by the pursuit of originality and sustainability and attention to cost.
    "Upcycling is an evolution of recycling, presupposing the fact that waste, the unwanted object, can not only be given new life but also acquire additional value with respect to the original material or object," sociologist Anna Rosa Montani of Rome's Sapienza university said.
    "Italy is currently experiencing a prolonged serious economic crisis accompanied by widespread attention to environmental issues, which is perhaps now for the first time inducing many people to pass from words to action," she continued.
    "In this context, upcycling would seem to combine the demands of conscience with those of the wallet, and also with the national propensity for creativity," Montani said.
    The term 'Upcycling' was coined by the journalist ReinerPilz in 1984 but went mainstream with the book of the same title by Gunter Pauli in 1997. In Denmark the evolution of the phenomenon has been such that the government has officially advised Danes to make "second-hand" gifts.
   

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