The Italian health ministry on
Tuesday unveiled a campaign against teenage drinking involving a
popular music group that has been compared to Frank Zappa.
Elio e le Storie Tese made a music video in their famously
irreverent style called, "A special evening". One of the song's
lyrics goes, "a lot of litres of alcoholism, a ride in an
ambulance, it's a new kind of tourism".
The music video was shot in spherical cam, allowing the
viewer to see all possible angles as the video shows the
damaging effects of alcohol.
More than 775,000 young people ages 11-17 consume alcohol
in Italy, according to the Higher Health Institute (ISS).
Minors under the age of 14 account for 17% of all alcohol
poisoning cases that end up in the emergency room.
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